Common Salt was a project entirely built around user research. As an organization its main purpose was to listen to the stories of business owners and how they overcame struggles in the early parts of the Covid-19 Pandemic. To accomplish this the team would perform many in-person or remote interviews to gather information and stories.

Through these interviews we could collect stories and information to share with the greater business community. The team would carefully review and catalog all interviews using a research system to create a catalog of insights.

After reviewing our interviews we would take our catalog of insights and craft narratives and informational blog posts to share our initial findings and spotlight creative survival techniques.